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Inbound, Outbound & Marketing Strategy
A Shopify-first eCommerce SaaS platform using behavioral data to automate lifecycle messaging. ignitix partnered with the team to design and execute outbound, inbound, and marketing systems, with LinkedIn as the primary channel to drive pipeline growth and brand clarity.
- Industry:
- SaaS
- Project Duration:
- 2.5 Months
- Client Location:
- Europe
- Key Challenge:
- Building a Scalable Growth Engine
- Services Provided:
- GTM Strategy
Client details have been anonymized due to confidentiality agreements.
The Problem Landscape
The company had a strong product but no structured growth system. Outbound efforts were inconsistent, inbound traffic lacked clear conversion paths, and marketing activities were uncoordinated across channels. LinkedIn was underused despite being the strongest fit for their buyer profile.
Main Challenges
– No structured outbound system to generate qualified pipeline
– Inbound traffic without clear positioning or conversion logic
– Marketing activities spread across channels without coordination
– LinkedIn presence not leveraged for demand generation
– Inbound traffic without clear positioning or conversion logic
– Marketing activities spread across channels without coordination
– LinkedIn presence not leveraged for demand generation
The Plan
The objective was to build a repeatable growth engine combining outbound, inbound, and paid marketing. ignitix designed a structured outbound strategy with clear ICP targeting, messaging frameworks, and sequencing, while defining inbound flows to convert interest into qualified conversations.
LinkedIn was selected as the primary channel. A full LinkedIn strategy was built, covering organic presence, paid ads, audience structure, and performance tracking. Marketing efforts across platforms were aligned under one narrative to ensure consistency, relevance, and measurable impact.
LinkedIn was selected as the primary channel. A full LinkedIn strategy was built, covering organic presence, paid ads, audience structure, and performance tracking. Marketing efforts across platforms were aligned under one narrative to ensure consistency, relevance, and measurable impact.
Execution
Outbound, inbound, and marketing execution ran in parallel. ignitix set up outbound workflows, inbound conversion paths, and LinkedIn ad campaigns. Messaging, audiences, and tracking were continuously refined to improve relevance, reduce noise, and support steady pipeline generation.
01
Outbound strategy was structured around ICP-based targeting, messaging, and sequencing to generate qualified conversations instead of volume-driven outreach.
02
Inbound flows were designed to turn traffic into opportunities through clear positioning, proof-driven content, and focused conversion paths.
03
LinkedIn ad strategy was built and executed, including audience setup, messaging angles, and campaign structure aligned with the sales funnel.
04
Marketing activities across platforms were aligned under one narrative to ensure consistency between outbound, inbound, and paid efforts.
DELIVERABLES
- Outbound Growth System
- Inbound Conversion Framework
- LinkedIn Ads Strategy
- Aligned Marketing Narrative
- Scalable Demand Engine
