Camouflage | Building Sales, Support & Procurement Teams
Camouflage Canada is an e-commerce company selling outdoor and lifestyle products in the Canadian market. As the business scaled, it needed to build remote teams for sales, customer service, and procurement. This case study shows how structured recruitment supported the company’s growth.
- Industry:
- E-commerce
- Project Duration:
- 14 Months
- Client Location:
- Canada
- Key Challenge:
- Building Remote Operational Teams
- Services Provided:
- Recruitment | HR
The Problem Landscape
As Camouflage Canada grew, hiring needs expanded beyond expectations. The company needed sales agents, customer service staff, and procurement roles to support daily operations and supplier coordination. Without a structured hiring process, scaling these teams risked delays, inconsistency, and operational bottlenecks.
Main Challenges
– Scaling headcount quickly while maintaining uninterrupted day-to-day operations
– Rapidly expanding service teams to support operational growth
– Identifying qualified sales, customer support, and procurement talent within budget constraints
– Standardizing recruitment outcomes across functionally different teams
– Rapidly expanding service teams to support operational growth
– Identifying qualified sales, customer support, and procurement talent within budget constraints
– Standardizing recruitment outcomes across functionally different teams
The Plan
The objective was to create a scalable hiring strategy that aligned workforce growth with Camouflage’s operational expansion. The focus was on forecasting staffing needs across sales, customer service, and procurement while ensuring each role supported business continuity and supplier coordination. Rather than hiring reactively, ignitix outlined a phased recruitment approach tied to projected demand and workload increases.
The plan emphasized role clarity, realistic hiring timelines, and quality benchmarks across all functions. By aligning expectations upfront and sequencing hires intentionally, ignitix ensured that team expansion would strengthen daily operations, improve internal workflows, and support long-term growth without overextending resources.
The plan emphasized role clarity, realistic hiring timelines, and quality benchmarks across all functions. By aligning expectations upfront and sequencing hires intentionally, ignitix ensured that team expansion would strengthen daily operations, improve internal workflows, and support long-term growth without overextending resources.
Execution
ignitix managed end-to-end recruitment across sales, customer service, and procurement roles. Hiring was paced over time to match operational needs. Clear screening and evaluation ensured role fit, while coordination with internal teams kept onboarding smooth and delivery uninterrupted… considering that everything was being taken care of in a remote setting.
01
Role requirements were clearly defined for sales, customer service, and procurement teams to support structured hiring across multiple functions.
02
Candidates were sourced and screened using role-specific criteria to ensure each hire matched operational and supply-related responsibilities.
03
Hiring timelines were aligned with operational needs and supplier collaboration, preventing staffing gaps that could affect daily operations.
04
Recruitment ran continuously over time, allowing steady team growth without disrupting sales, support, or procurement activities.
DELIVERABLES
- Better Hiring Flow
- Reliable Sales Teams
- Stronger Customer Support
- Improved Procurement Support
- Scalable Team Growth
